For the love of dogs and design.
Dogs are kinda Dayandra Elrod’s thing. Ever since she can remember she has been obsessed with them. Her favourite books as a child? Ones with dogs in them. Birthday gifts? Dog-themed anything. Her favourite Disney movie? Take a guess (hint: there were 101 dogs). Dayandra has always loved her canine friends and grew up surrounded by them. So, it’s not a surprise that today she is the owner of Good Boy Collective, a trendy and sustainability-focused dog boutique in Mount Pleasant.
Dayandra, even as a youngster, knew she wanted to work with dogs but knew that being a vet or a groomer was not the right fit for her. So, she did the next best thing to working with dogs. She went into the fashion industry. Because along with having a love for her four-legged friends, Dayandra loved design. During her 15 years in fashion, she became inspired by independent fashion brands and retailers who were as intentional about how their products looked as they were with how they were made.
However, it wasn’t until she adopted her late dog, Bowie, an adorable Boston Terrier, that her love of dogs and fashion would start to collide. Being a design-minded dog owner, Dayandra wanted to find dog accessories that would work for her new pup and fit her aesthetic—showing off her and Bowie’s personal style.